Overview

Understanding Our Policies: Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, please let us know.

Common Points of Confusion: To help you build a compliant and user-friendly ads experience we've highlighted some common areas of confusion. Each ad is reviewed against our Code of Business Conduct.

The Ad Review Process

Before ads show up on any Viewit Platform, they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 7-10 days, although in some cases it may take longer.

What We Consider

During the ad review process, we'll check your ad's images, text, targeting, and positioning, in addition to the content on your ad's landing page. Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad or doesn't fully comply with our Advertising Policies.

Viewit Ad Example

What Happens After an Ad is Reviewed?

After your ad is reviewed, you'll receive a notification letting you know if your ad is approved. If it’s approved, we'll start running your ad and you can see your results in the Ads Manager.

Steps to Take if Disapproved

Update Your Ad: If your ad isn't approved for not fully complying with our policies, we will contact you. You can then edit and resubmit it to our ad review team.

Appeal the Decision: If you feel it was a mistake that it wasn't approved, you can appeal the decision by emailing us.

Prohibited Content

  1. Community Standards: Ads must not violate our Code of Business Conduct.
  2. Illegal Products or Services: Ads must not constitute, facilitate, or promote illegal products, services or activities.
  3. Discriminatory Practices: Ads must not discriminate or encourage discrimination against people based on personal attributes.
  4. Tobacco Products: Ads must not promote the sale or use of tobacco products and related paraphernalia.
  5. Drugs & Drug-Related Products: Ads must not promote the sale or use of illegal, prescription, or recreational drugs.
  6. Unsafe Supplements: Ads must not promote the sale or use of unsafe supplements, as determined by Viewit in its sole discretion.
  7. Weapons, Ammunition, or Explosives: Ads must not promote the sale or use of weapons, ammunition, or explosives.
  8. Adult Products or Services: Ads must not promote the sale or use of adult products or services, except for ads for family planning and contraception.
  9. Adult Content: Ads must not contain adult content, including nudity, depictions of people in explicit or suggestive positions, or sexually provocative activities.
  10. Third-Party Infringement: Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, or privacy rights.
  11. Sensational Content: Ads must not contain shocking, sensational, disrespectful or excessively violent content.
  12. Personal Attributes: Ads must not contain content that asserts or implies personal attributes, including race, ethnic origin, religion, age, sexual orientation, disability, or financial status.
  13. Misleading or False Content: Ads and business practices must not contain deceptive, false, or misleading content, claims, or offers.
  14. Controversial Content: Ads must not contain content that exploits controversial political or social issues for commercial purposes.
  15. Non-Functional Landing Page: Ads must not direct people to non-functional landing pages or pages that interfere with a person’s ability to navigate away.
  16. Surveillance Equipment: Ads may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.
  17. Grammar & Profanity: Ads must not contain profanity or bad grammar and punctuation.
  18. Nonexistent Functionality: Ads must not contain images that portray nonexistent functionality.
  19. Personal Health: Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results, nor imply negative self-perception to promote health products.
  20. Payday Loans, Paycheck Advances, and Bail Bonds: Ads may not promote payday loans or any short-term loans intended to cover expenses until their next payday.
  21. Multilevel Marketing: Ads promoting income opportunities must fully describe the product or business model and must not promote models offering quick compensation for little investment.
  22. Penny Auctions: Ads may not promote penny auctions, bidding fee auctions, or other similar business models.
  23. Counterfeit Documents: Ads may not promote fake documents, such as counterfeit degrees or passports.
  24. Low Quality or Disruptive Content: Ads must not lead to external landing pages that provide an unexpected or disruptive experience.
  25. Spyware or Malware: Ads must not contain spyware, malware, or any software that results in a deceptive experience.
  26. Automatic Animation: Ads must not contain audio or flash animation that plays automatically without a person's interaction.
  27. Unauthorized Streaming Devices: Ads must not promote products that facilitate or encourage unauthorized access to digital media.
  28. Circumventing Systems: Ads must not use tactics intended to circumvent our ad review process.
  29. Prohibited Financial Products and Services: Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
  30. Sale of Body Parts: Ads must not promote the sale of human body parts or fluids.

Restricted Content

  1. Alcohol: Ads that promote or reference alcohol must comply with all applicable local laws and include appropriate age and country targeting.
  2. Dating: Ads for online dating services are only allowed with prior written permission and must adhere to our targeting and quality guidelines.
  3. Real Money Gambling: Ads that promote or facilitate online real money gambling are only allowed with prior written permission for approved jurisdictions.
  4. State Lotteries: Lotteries run by government entities may advertise, provided ads are targeted in accordance with applicable law.
  5. Online Pharmacies: Ads must not promote the sale of prescription pharmaceuticals. Ads for pharmacies require prior written permission.
  6. Promotion of Over-The-Counter Drugs: Ads that promote over-the-counter medicines must comply with all applicable local laws.
  7. Subscription Services: Ads for subscription services are subject to our specific subscription services requirements.
  8. Financial and Insurance Products: Ads promoting credit cards, loans or insurance services must clearly disclose associated fees and target people 18 years or older.
  9. Branded Content: Ads promoting branded content must have a disclaimer for the third-party partner and follow our business code of conduct.
  10. Cryptocurrency Products and Services: Ads may not promote cryptocurrency and related products and services without our prior written permission.
  11. Drug and Alcohol Addiction Treatment: Advertisers wishing to run addiction treatment ads in the USA must be certified with LegitScript.
  12. Weight Loss Products and Plans: Ads for weight loss must be targeted to people 18 years or older.

Video Ads

Video ads and other dynamic ad types must comply with all rules in these policies. Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.

Targeting

You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.

Positioning

Relevance: All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.

Accuracy: Ads must clearly represent the company, product, service, or brand that is being advertised.

Related Landing Pages: The products and services promoted in an ad's text must match those promoted on the landing page.

Lead Ads

Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission:

  • Account Numbers
  • Criminal History
  • Financial Information
  • Government Issued Identifiers
  • Health Information
  • Insurance Information
  • Political Affiliation
  • Race or Ethnicity
  • Religion
  • Sexual Orientation
  • Template Questions (for info you could otherwise request)
  • Trade Union Membership
  • Usernames or Passwords

Use of Our Brand Assets

Brand Endorsement: Ads must not imply a Viewit endorsement or partnership of any kind.

Brand Usage in Ads: Ads linking to Viewit may make limited reference to “Viewit” in ad text to clarify the destination. Our brand assets should not be modified in any way.

Copyrights & Trademarks: All other ads and landing pages must not use our copyrights, trademarks, or any confusingly similar marks, except as expressly permitted by Viewit.

User Interface Screenshots: When featuring the Viewit User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions. The UI may not be modified in any way.

Data Use Restrictions

  1. Ensure any ad data collected from your Viewit ad is only shared with someone acting on your behalf (e.g., your service provider) and is kept confidential and secure.
  2. Do not use Viewit advertising data for any purpose except on an aggregate and anonymous basis to assess the performance and effectiveness of your campaigns.
  3. Do not use Viewit advertising data to build, append to, edit, influence, or augment user profiles.
  4. Do not transfer any Viewit advertising data to any ad network, ad exchange, data broker, or other advertising or monetization service.

Things You Should Know

  1. These Advertising Policies apply to all ads and commercial content served by or purchased through Viewit.
  2. Advertisers are responsible for understanding and complying with all applicable laws and regulations.
  3. We do not use sensitive personal data for ad targeting.
  4. Once displayed, ads are public information and may be re-shared and accessed by others for up to seven (7) years from the completion of your order.
  5. If you are managing ads on behalf of other advertisers, each must be managed through separate ad accounts.
  6. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion.
  7. For policies that require prior written permission, Viewit may grant these permissions at its discretion.
  8. These policies are subject to change at any time without notice

Last Updated: July 26, 2023